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Digital Licensing Executive (NFT, Metaverse, video gaming, online gaming, mobile gaming, AR/VR)

New York, NY, USA

Major League Baseball Players Association

About the Role


The Digital Licensing Executive will be responsible for managing the future growth of the MLB Players, Inc. (“MLBPI”) digital business. The ideal candidate will have a strong understanding of new technology, digital trends, relevant experience in product licensing, possess extensive industry contacts and a strong passion for baseball and baseball players. Areas of expertise to include but are not limited to console, online and mobile games, NFTs, VR and AR, digital media platforms and blockchain technology.



Develop long term senior-level executive relationships with key digital partners
Manage and maintain MLBPI’s digital licensing portfolio, including but not limited to MLB The Show
Draft license agreements, deal memos, amendments, and other relevant documents
Interact with One Team Partners (OTP) on business development, portfolio analysis, and license negotiations
Identify and anticipate short and long-term business opportunities based on the integration and interpretation of consumer trends, competitive activity, and/or retail trends
Ensure licensee compliance with license agreement terms and conditions
Delegate coordination and maintenance of licensed materials assuring proper approvals are obtained from licensees for all aspects of product including but not limited to product concept, artwork, photo model, packaging, instructional material, promotional plans, etc.


Assist Licensing Director in implementing, adapting, revising, and continuing to develop digital partner acquisition strategy
Construct and execute upon an annual business plan, which:
Defines category OKRs, including short and long-term financial goals
Develops strategic and tactical plans to meet defined objectives
Assesses new trends and technologies that may impact MLBPI’s business
Seek out business development opportunities in emerging markets including, but not limited to Non-Fungible Tokens (NFTs), VR, AR, digital media platforms, wearable tech and more


Prepare quarterly and annual category financial forecasts
Ensure timely receipt of all financial obligations
Monitor and analyze financial reporting and payments


About the Company

MLB Players, Inc. is the for-profit corporate subsidiary of the Players Association. It is charged with managing all commercial activities of the organization. At the core of MLBPI’s business today, it brings to market products and services featuring the publicity rights (name/image/likeness) of our Players. We grant these rights to our 100+ partners all over the world when more than two Players are featured. MLBPI negotiates agreements with companies to ensure Player-licensed products are part of the suite of baseball-related items fans want - when and where they want them.

Our scope of business extends to licensing, corporate sponsorship, media, promotions, sweepstakes, contests, and events. For all the categories of products we cover, we engage with our partners directly to feature and promote Players in efforts in the best interest of the game and boost sales. As part of these efforts, we take significant steps to protect the positive image and reputation of each Player, using our resources to ensure we approve only those products or services that use Players in products of high quality, and are reflective of a positive Player “brand.” Finally, our duties include the protection of Player rights, including in commercial legal claims. This includes, in some instances, commencing lawsuits, or defending lawsuits when companies seek to limit Player opportunity.

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