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Director, NIL (Name Image Likeness) - Intercollegiate Athletics

Berkeley, CA, USA

University of California, Berkeley

About the Role


The Director of NIL will participate in the coordination of the Department of Intercollegiate Athletics Name, Image and Likeness (NIL) program that will be responsible for the development and implementation of a comprehensive NIL program that ensures all student-athletes have the ability to maximize on their NIL opportunities while adhering to UC Berkeley, state, federal and NCAA policies. This position will participate in the development of education and programming for both prospective and current student-athletes, coaches, staff and outside entities.

Work with internal units within and outside of the Athletics Department (e.g., Haas School of Business) to develop and faciliate NIL resources for student-athletes and staff.
Create and deliver educational materials in collaboration with the GOLDEN Program and Compliance staff to student-athletes, prospective student-athletes, coaches, and staff.
Meet with current and prospective student-athletes to discuss NIL resources (including recruiting presentations for prospective student-athletes).
Manage INFLCR rosters and provide education and onboarding for all student-athletes with NIL related software systems.
Partner with Creative Services staff to create and execute social and digital media strategies to enhance student-athlete NIL opportunities as well as support recruiting for all sports programs.
Stay updated on the latest NIL trends, including legislative advacements, NCAA and Pac-12 compliance regulations, agent and 3rd party vendors.
Work with campus units on Trademarks, Licensing, and IP policy related to NIL.
Serve as the official liaison with any and all NIL Collective(s) that supports NIL opportunities with Cal student-athletes.
In accordance with state law, ensure student-athletes are disclosing their NIL activities through the Department’s reporting system
Serve as main point of contact for NIL professional services providers/agents and other NIL representation.
Engage with campus partners in the Berkeley International Office and provide educational resources to international student-athletes.
Work with the Cal Athletic Fund to create and implement strategy for engaging donors and alumni related to NIL opportunities.
Provide educational materials to fans, donors and members of the Cal Athletic Fund.


About the Company

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world’s leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

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