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Senior Paralegal, Advertising

Baltimore, MD, USA

Under Armour

About the Role

Position Summary
The Senior Paralegal, Advertising will provide legal support to Under Armour's marketing initiatives, advertisements, and promotions. This teammate will be cross-collaborating with marketing business units and supporting in-house counsel with legal review and clearance of advertising. The Senior Paralegal, Advertising will help #ProtectThisHouse by providing support with the protection and enforcement of trademarks as well as other intellectual property.

Essential Duties & Responsibilities
Manage the legal review process for marketing initiatives, advertisements, and promotions, working with supervising attorneys
Review advertising and promotional materials (including hang tags, packaging, point-of-sale, digital content, copy, disclosures, and disclaimers) to ensure compliance with advertising and intellectual property laws and regulations
Draft/review rules for sweepstakes, contests, and giveaways
Draft/review waivers and releases for events, activations, store openings, and other promotions, including publicity, trademark, and copyright releases
Support global teams on marketing-related activities and co-branded partnerships
Educate and train the organization on legal aspects of marketing, advertising, and promotions, assisting with the development of policies, templates, guidelines, and training materials
Assist in evaluating and validating advertising claims, including reviewing evidence to substantiate claims
Perform marketing and advertising legal research (U.S. and non-U.S.)
Assist in monitoring advertising-related legal and regulatory trends impacting UA products, including FTC guidelines related to online advertising, influencers, and environmental claims
Conduct meetings with outside law firms, vendors, and internal business partners to advise on the status of pending advertising and enforcement matters
Prepare and file copyright applications with the US Copyright Office
Draft trademark authorization letters requested by business/regional teams
Support and assist with US and foreign trademark enforcement proceedings, including collection and review of documents and other materials
Assist with drafting legal documents, including cease and desist letters, fame affidavits, and Notices of Opposition
Manage domain name acquisitions, registrations, and renewals
Assist with administrative tasks, as needed
Supervise and delegate work to other paralegals and legal assistants


About the Company

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

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