'Sissy blue' could line UCLA football players' pockets with green thanks to NIL deal

Sep 8, 2021

Per LA TImes: Sissy blue could generate some green for UCLA football players. David Witzling, the Bruins fan whose pregame exchange with Louisiana State football coach Ed Orgeron may land “sissy blue” in the Urban Dictionary, is raising money for the players by selling T-shirts bearing the now-famous slogan.

Witzling said Tuesday he had bought the internet domain name sissyblue.com for a nominal fee and was taking orders for shirts expected to sell for between $20 and $30.

Source: Ben Bolch for Los Angeles Times