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CBS Already ‘Virtually Sold Out’ Super Bowl Ad Inventory

Nov 4, 2023

The NFL is still months away from the Super Bowl — but CBS has already “virtually sold out” its advertising inventory for the big game, according to Variety.

Despite reportedly selling ads for somewhere between $6.5 million and $7 million each for a 30-second spot — the upper limit matching Fox’s record price ahead of the last Super Bowl — the Paramount Global subsidiary has essentially no more ad space to sell for its broadcast.

The extremely valuable ad space historically tends to sell quickly: Ahead of Week 1 in 2022, Fox had reportedly already sold 95% of its ad inventory, though it didn’t officially sell out until the days before the game. Fox made approximately $600 million in advertising revenue from Super Bowl LVII.

Source: Front Office Sports

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