Mar 23, 2022
Adidas announced a name, image and likeness network on Wednesday that will be accessible to every athlete at a Division I university the company has partnered with. Adidas is the first major sports brand to offer this deal, which could include more than 50,000 athletes at the 109 schools the company sponsors. The adidas program allows athletes to be brand ambassadors, and the rollout will start with historically black colleges and universities and Power 5 schools in the fall. The eligible athletes would have the opportunity to earn a percentage of the sales they drive at adidas.com or the adidas app, as well as be paid per social media post.
Source: USA Today
(Photo by: AP Photo/Charles Krupa)