Adidas Files Logo Trademark Issue Against LIV Golf

Adidas is taking legal action to block five trademark applications filed by LIV Golf, claiming that the Saudi golf league’s “L” logo is too similar to the apparel brand’s iconic three-stripe logo.

Adidas filed a Notice of Opposition with the U.S. Patent and Trademark that claims LIV Golf’s logo “incorporate[s] three stripes in a manner that is confusingly similar to the adidas Marks in appearance and overall commercial impression.”

Trademark attorney Josh Gerben opined that Adidas is unlikely to win its case. Still, a likely scenario could be an agreed-upon settlement that limits how LIV’s “L” logo appears on certain products.