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Oct 23, 2023
During an industry conference last year, NBA commissioner Adam Silver admitted he was “fascinated” with the job Amazon Prime Video is doing with “Thursday Night Football” — the ratings-challenged NFL package from which longtime broadcast partners like Fox Sports and CBS Sports had walked away.
With “TNF” averaging a linear TV-like 12.9 million viewers year to date this season, Amazon wants to create an exclusive night of streaming NBA action, sources told Front Office Sports.
According to sources, after agreeing to pay $1 billion yearly for “TNF” through 2033, the eCommerce giant is eying an NBA game package on Tuesday or Thursday nights.
Source: Front Office Sports
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