EAST RUTHERFORD, N.J. — The Holy Grail of inducing viewers to shop while they watch is as old as the TV business itself.

The result is usually an “epic failure,” according to technology consultant Shelly Palmer, chief executive officer of The Palmer Group.

While a record 182 million Americans are expected to shop in-store and online from Thanksgiving through Cyber Monday, according to the National Retail Federation, 130 million are expected to shop on Black Friday alone.

Enter Amazon, who paid the NFL $100 million for exclusive rights to the league’s first ever Black Friday game, according to Peter King of NBC Sports.