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As Popularity Soars, WNBA Makes Bet With Broadcast Deal for Another League

Feb 15, 2023

The WNBA is using its own platform to elevate the women’s professional basketball league run by Athletes Unlimited.

On Tuesday, the two entities announced that 25 of 30 Athletes Unlimited games will be broadcast on WNBA League Pass this season. Financial terms of the partnership were not disclosed.

CBS Sports Network will broadcast the five games not available on League Pass.

“With a number of WNBA players set to star in AU’s upcoming season, and with an additional group of talented, young players on AU rosters looking to make their mark, WNBA League Pass provides a terrific platform to further showcase these players and women’s basketball and a great leadup to the upcoming 2023 WNBA season,” WNBA Chief Growth Officer Colie Edison said in a statement.

The move is likely part of a strategy for the two women’s basketball leagues to complement and elevate each other, rather than compete against one another.

Source: Front Office Sports

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