Betting giants want a piece of NBA media rights deal to create a 'watch and bet' environment

Oct 19, 2021

The NBA is expected to start negotiations for its media rights in 2022 for a new deal that would start in 2025 — and expect to see some new players threaten to upend these billion-dollar discussions: sports betting companies.

The latest broadcast contract is projected to be valued at $75 billion total — over $8 billion annually — and gambling giants like FanDuel, DraftKings, and Caesars Sportsbook are expected to make bids for live game rights, sources tell Front Office Sports.

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