The business of Kobe Bryant is in full swing three years after the Pro Basketball Hall of Famer’s death.

Bryant will grace the cover of “NBA 2K24” via two different editions — the fourth time the popular video game has selected the longtime Los Angeles Lakers star. A special edition of “NBA 2K21” honored Bryant with its cover in 2020, shortly after the helicopter accident that killed him, his daughter Gianna, and seven others.

Last week, Nike announced plans to relaunch the Kobe signature sneaker later this summer. In 2022, the brand reached an agreement with the Kobe Bryant Estate to continue the popular line.