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Can a Paywall Work for the NFL Playoffs? Peacock Will Find Out

Jan 13, 2024

Matt and Tracy R. are lifelong Kansas City Chiefs fans, born and raised in Kansas. Now, both brothers live in the Dallas-Fort Worth area, but Matt remains a season-ticket holder. He’ll be braving the cold at Saturday’s wild-card playoff game against the Miami Dolphins with his son. But Tracy won’t be attending—and he’s not a subscriber to Peacock, which will air the first exclusively streamed NFL playoff game. Since he doesn’t live in the K.C. or South Florida markets, Tracy has been debating whether to spend $5.99 to sign up for Peacock’s basic monthly subscription or venture out to a sports bar.

The decision won’t break Tracy’s bank account, but it’s the new reality for NFL fans in 2024. NBCUniversal paid $110 million for the right to put Chiefs-Dolphins on its three-year-old streaming network. The deal is only for this year, but moving forward, the NFL has said that one wild-card game each year will be intended for a streamer. (Amazon was reportedly interested in acquiring this season’s game.)

Source: Front Office Sports

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