Sports television in a key Southwest U.S. market will look quite different very soon.

The NBA’s Phoenix Suns and WNBA’s Mercury are currently forging their own path separate from Bally Sports and bankrupt parent Diamond Sports Group, and MLB’s Arizona Diamondbacks are poised to follow them.

The Suns and Mercury, owned by Mat Ishbia, completed negotiations with local broadcaster Gray Television to show non-national games over the air on the KTVK, KPHO, and KPHE TV stations. The OTA broadcasts will be supplemented by Kiswe-supported free streaming.