Mar 9, 2022
This March Madness®, Degree® - the world’s #1 antiperspirant brand - is launching the ‘Bracket Gap Challenge,’ one of the largest women’s basketball bracket promotions in history, to help raise awareness for the NCAA® Women’s tournament. Following a recent study from Degree® showing that only 12% of people filled out an NCAA® Women’s tournament bracket last year,* the Brand is encouraging fans to fill out a women’s bracket and follow the games, aiming to give the women’s tournament the recognition it deserves.
While society continues to make strides in elevating women’s athletics, the goal of the Bracket Gap Challenge is to draw more attention to the women’s game and in turn, help drive even more promotion, attendance, and funding.
As part of the brand’s efforts, Degree® has partnered with two-time WNBA Champion and two-time NCAA® Champion, Candace Parker, a well-known voice in sports equity. Candace will encourage fans to fill out a Women’s March Madness® Tournament bracket at BracketGapChallenge.com, which will be live following the release of the women’s tournament schedule on Selection Sunday® (March 13) and will close before the start of the first game on Friday, March 18.
Source: AP News
(Photo by: Degree Bracket Gap Challenge)