Disney’s search for potential equity partners in ESPN has reportedly involved three of the biggest entities in all of sports.

A CNBC report says that Disney officials, including CEO Bob Iger and ESPN chairman Jimmy Pitaro, have held initial talks with the NFL, NBA, and MLB as part of a larger concept: bringing pro sports leagues in as minority partners in the iconic sports network.

The move closely follows Iger’s disclosure that Disney is open to selling part of ESPN to a strategic partner, as the company is, in his words, “dealing head-on with some of our biggest challenges.” Among those challenges is the ongoing cord-cutting that has slashed ESPN’s linear reach from more than 100 million homes in 2011 to the present 72.5 million.