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Disney Could Tap NFL, NBA, and MLB To Invest In ESPN

Jul 21, 2023

Disney’s search for potential equity partners in ESPN has reportedly involved three of the biggest entities in all of sports.

A CNBC report says that Disney officials, including CEO Bob Iger and ESPN chairman Jimmy Pitaro, have held initial talks with the NFL, NBA, and MLB as part of a larger concept: bringing pro sports leagues in as minority partners in the iconic sports network.

The move closely follows Iger’s disclosure that Disney is open to selling part of ESPN to a strategic partner, as the company is, in his words, “dealing head-on with some of our biggest challenges.” Among those challenges is the ongoing cord-cutting that has slashed ESPN’s linear reach from more than 100 million homes in 2011 to the present 72.5 million.

Source: Front Office Sports

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