DraftKings enters gamified NFT market with NFLPA licensing deal

Dec 8, 2021

DraftKings has signed a licensing deal with the NFLPA that indicates the sports gaming company’s intent to expand its blockchain-based offerings.

Starting next year, DraftKings’ existing NFT marketplace will sell so-called “gamified NFTs,” digital collectibles featuring the names, images and likenesses of active NFL players which can be used in certain contests (as well as bought and sold).

Source: Sportico