Dunkin’ Signs First NIL partnerships

Feb 17, 2022

Dunkin’ has signed two powerhouse college athletes, Deja Kelly and Matthew Boling, as founding members of Team Dunkin’—marking Dunkin’s first NCAA name, image and likeness (NIL) partnerships. America runs on Dunkin’, as do many college students, and Dunkin’ understands that being a college athlete takes time, hard work and lots of coffee. Through Team Dunkin’, which will continue to recruit new ‘teammates’ in 2022, the brand intends to support athletes on and off the field and energize a growing roster of students through wins, losses and the daily grind of being a college athlete.

Source: QSR
(Photo by Dunkin)