English Premier League clamps down on ‘associated party’ sponsorship deals

Jan 2, 2022

New regulations from the Premier League will require clubs to submit any sponsorship deal worth more than $1.3 million to the league to determine if it’s an “associated party” transaction.

If the league suspects that a deal is involved with an “associated party” — defined as “having material influence over the club or entity in the same group of companies as the club” — then an independent firm will decide if the deal is of fair market value.

Source: Front Office Sports