ESPN Explores Sports-Betting Deal Worth at Least $3 Billion

Aug 27, 2021

Walt Disney Co. ’s ESPN is seeking to license its brand to major sports-betting companies for at least $3 billion over several years, according to people familiar with the matter, aiming to capitalize on the fast-growing online gambling industry.

The sports-media giant has held talks with players that own major sportsbooks, including casino operator Caesars Entertainment Inc. and online gambling company DraftKings Inc., the people said. ESPN has existing marketing partnerships with both companies.

Source: Cara Lombardo and Benjamin Mullin for Wall Street Journal