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Fanatics Acquires Merchandiser of Italys Top Soccer Teams

Apr 5, 2023

Fanatics is expanding its global reach.

The company announced Wednesday it has acquired Milan-based sports merchandising company EPI, which will rebrand as Fanatics Italy.

EPI is an omnichannel licensed sports retailer that manages the physical and online stores for many of Italy’s top soccer clubs including AC Milan, Atalanta, Bologna, Fiorentina, Inter Milan, Juventus, and Lazio, as well as the Italian Football Federation (FIGC).

The company also works with Italian basketball team Olimpia Milano and runs the NBA’s satellite store in Milan.

Fanatics will also acquire The Pitch Football Store — a soccer-specialist omnichannel retailer — as part of the deal, which was facilitated by the Quadrivio Group’s Industry 4.0 Fund.

Source: Front Office Sports

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