Sep 22, 2023
Fanatics strikes again.
Michael Rubin’s $31 billion sports memorabilia behemoth has earned another key victory in its battle with longtime trading card company Panini.
Fanatics is set to start its WWE trading card licensing deal several years early — immediately taking over the rights held by Panini until now. WWE — which already had an apparel deal with Fanatics — has reportedly ended its Panini deal, which was set to expire in 2026, due to breach of contract. Specific details are unclear.
Source: Front Office Sports