The upcoming NHL Draft will mark a career milestone for dozens of young hockey prospects. It will also be a seminal moment for one of sports’ most ubiquitous companies.

Fanatics is set to take over design of the league’s on-ice jerseys from Adidas at the end of the month. It’s a first for Michael Rubin’s fan-facing empire, which dominates licensed sports apparel but has yet to put its logo on the uniforms worn by pros.