Fanatics to Partner with NBPA, NFLPA, MLBPA in Trading Card Space: Sources

Aug 23, 2021

Per The Athletic: Fanatics has reached a deal with the National Basketball Players Association and the NBA for the exclusive licenses to produce basketball trading cards, replacing current rights holder Panini in 2026, The Athletic has learned.

The Athletic reported last week Fanatics was on the verge of partnering with the NBPA, the NFL Players Association and the MLB Players Association, as well as the leagues themselves, in the trading card space. Fanatics is starting a next-generation trading card company that will give sports entities — such as the NBPA and NBA, along with MLB and MLBPA — partnerships in the venture. The NBPA and NBA will have equities in the new venture with Fanatics, sources said.

The Athletic