From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

The commercialization of college sports has never been more evident than it was this past week.

On Thursday, the NCAA and power conferences (including the former Pac-12) agreed to broad terms of a settlement in the House v. NCAA case, which argues that players in the pre–name, image, and likeness era deserve back pay, and that athletes should get a cut of broadcast television revenue.

The settlement requires the NCAA and Power 5 to split $2.7 billion in damages, plaintiffs attorneys Jeffrey Kessler and Steve Berman said.