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May 25, 2024
The commercialization of college sports has never been more evident than it was this past week.
On Thursday, the NCAA and power conferences (including the former Pac-12) agreed to broad terms of a settlement in the House v. NCAA case, which argues that players in the pre–name, image, and likeness era deserve back pay, and that athletes should get a cut of broadcast television revenue.
The settlement requires the NCAA and Power 5 to split $2.7 billion in damages, plaintiffs attorneys Jeffrey Kessler and Steve Berman said.
Source: Front Office Sports
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