Sports media management start-up ScorePlay has nabbed $13 million in investor money from a swath of athletes and well-known investors, including NBA star Giannis Antetokounmpo, soccer legend Alex Morgan and Alexis Ohanian’s Seven Seven Six VC fund.

ScorePlay offers tools that allow teams and leagues to automate the ways they organize and distribute content, simplifying what often remains a complex process with different types of media spread across various software platforms.

In a release announcing the investment, ScorePlay said that in its four years of operation it has amassed a client list of some 200 sports organizations, including NBA and NHL franchises, more than 100 European soccer clubs plus leagues including MLS and NWSL. ScorePlay uses AI to streamline storing, tagging and distributing sports clips.