Dec 22, 2022
The NFL has confirmed Google as the next distributor of “NFL Sunday Ticket.”
As part of the agreement, YouTube TV and YouTube Primetime Channels have exclusive rights to distribute “NFL Sunday Ticket” in the U.S. starting with the 2023 season. The deal is reportedly worth an average $2 billion annually for seven seasons.
The Wall Street Journal reported that the price of the deal could increase if certain benchmarks are reached.
The league will also reportedly look to license the commercial rights in restaurants and bars for another $200 million.
The deal could be worth more — as much as $3 billion annually — including the revenue-sharing agreement it has with YouTube for meeting certain subscriber levels and if the NFL sells its non-residential rights, according to one report.
DirecTV, which has had exclusive rights since 1994, currently pays an average $1.5 billion per season for “NFL Sunday Ticket” residential and commercial rights. It could still retain the latter.
Source: Front Office Sports