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May 31, 2024
Less than a week after agreeing to a $2.7 billion settlement to allow revenue sharing with athletes, the NCAA and power conferences are naturally looking for new revenue streams. An NCAA spokesperson said Wednesday that its rules committee will discuss a proposal at its June 6 meeting to add corporate sponsorships to football fields and jerseys.
The current rules state that corporate logos on the field are allowed at only bowl games, sponsored neutral-sites, and instances when a sponsor has purchased naming rights to the field, stadium, or facility (such as Alaska Airlines Field at the University of Washington’s Husky Stadium).
Source: Front Office Sports
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