Indiana Cheerleader Who Rescued Stuck Ball During First Round Secures NIL Deal

Mar 22, 2022

An unlikely hero emerged during the first round of last week’s men’s NCAA tournament game between Indiana and Saint Mary’s as a Hoosiers cheerleader rescued a stray basketball that lodged itself atop the backboard. A viral video emerged of Cassidy Cerny saving the day in what became one of the most memorable moments from the first weekend of March Madness. After her daring rescue, and a fantastic accompanying broadcast call from CBS Sports’ Andrew Catalon, Cerny earned a name, image and likeness deal with sports apparel company Breaking T. A T-shirt has been designed to commemorate the moment Cerny skyed above the backboard to retrieve the ball, with the shirt caption reading “The cheerleader saves the day.”

Source: Sports Illustrated
(Photo by: @BreakingT Twitter)