As one of the NFL’s brightest young stars, Cincinnati Bengals quarterback Joe Burrow understands the importance of supporting the next generation. Hence, his latest investment in a rising professional sport.

On Friday, Burrow and his parents, Jimmy and Robin, announced they have become founding partners in the Pro Volleyball Federation — an upstart professional women’s volleyball league set to begin play in February 2024.

“My family and I are thrilled to put our support behind this great opportunity for world-class volleyball athletes,” Joe said. “No one ever achieves greatness without first being provided an opportunity. Pro Volleyball Federation is opening the door, and we are excited to see these athletes chase their dreams and goals.”