Lionel Messi played his first away match in an Inter Miami kit on August 6 at FC Dallas, which generated 10 times the normal gameday revenue at Toyota Stadium. The legendary star scored two goals in the Leagues Cup game, including a stunning free kick in the 85th minute to tie the contest, which the Herons eventually won on penalty kicks.

In the three weeks after, FC Dallas says it sold more 2024 season tickets than in any three-week period in club history.

The club has sold as many season ticket packages at this point in the year as it did by December of 2022 — and that 60% of those sales alone occurred since August 6. By this December, FC Dallas expects to have sold the most season tickets in one year in club history.