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LIV’s Super Bowl Weekend Plans Are Straight from the PGA Tour Playbook

Feb 3, 2024

Super Bowl LVIII isn’t the only major sporting event about to make its Sin City debut.

After LIV Golf completes its season-opening tournament in Mexico this weekend, the league will head to Las Vegas Country Club, just off the Strip, joining thousands of Chiefs, 49ers, and other NFL die-hard fans flocking to town for next Sunday’s game.

If a professional golf tournament on the same weekend—and in the same town—as the Super Bowl sounds familiar, that’s because it is straight out of the PGA Tour’s playbook: The WM Phoenix Open has coincided with Super Bowl weekend every year since 1973. In fact, the event that features the “Loudest Hole in Golf”—the par-3 16th hole surrounded by a 17,000-seat ministadium—has been contested in the exact same city as the title game three previous times (in 1996, 2008, and ’15).

Source: Front Office Sports

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