Manchester United is highlighting the partnership between Microsoft and Qualcomm both on and off the pitch.

On Friday, Qualcomm announced that the Windows maker is affixing its Copilot+ PC brand to the back of Man United’s kits for select matches. The arrangement is part of the telecom’s landmark jersey sponsorship where the Snapdragon semiconductor brand adorns the front of all the team’s kits (including training shirts) for its men’s and women’s clubs.