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MLB Seeks International Growth By Connecting India to the Sport

Jul 8, 2023

MLB is planning a new Indian content series to “grow baseball and the MLB brand in India,” according to new job postings on the league’s website.

The league’s careers page has four open temporary freelance roles for the remainder of 2023 and potentially into 2024. MLB is looking to “design a content series concept that connects the Indian population with baseball,” and design a monthslong editorial calendar for MLB in India “built around key ‘moments’ that will include live telecasts and longer-form content series.”

MLB’s content in India will be distributed across linear television and multiple social/digital platforms, including YouTube. The league identifies India as an “exciting growth market,” and its ideal candidates will have “experience in longer-form content production planning and creative (i.e., TV show), and deep familiarity with the Indian market.”

Source: Front Office Sports

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