Aug 21, 2023
NASCAR is headed to Netflix with the aim of attracting new — and hopefully younger — racing fans.
Nearly every touring-circuit sport has tried to imitate the success of “Drive To Survive,” the Netflix docuseries that created a frenzy around Formula 1 in the U.S., especially among a key viewer demographic — about 75% of Netflix users in the U.S. are reportedly between 18 and 34 years old.
The PGA Tour and ATP/WTA tennis tours debuted their own series this year in collaboration with the same producers of the F1 hit, Box to Box Films, which also made a docuseries about the Tour de France.
Source: Front Office Sports