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NASCAR Drives Onto Netflix To Woo New Generation Of Fans

Aug 21, 2023

NASCAR is headed to Netflix with the aim of attracting new — and hopefully younger — racing fans.

Nearly every touring-circuit sport has tried to imitate the success of “Drive To Survive,” the Netflix docuseries that created a frenzy around Formula 1 in the U.S., especially among a key viewer demographic — about 75% of Netflix users in the U.S. are reportedly between 18 and 34 years old.

The PGA Tour and ATP/WTA tennis tours debuted their own series this year in collaboration with the same producers of the F1 hit, Box to Box Films, which also made a docuseries about the Tour de France.

Source: Front Office Sports

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