top of page
Oct 16, 2023
The NBA reportedly wants $75 billion for its next U.S. media rights contracts. But to achieve that ambitious goal, the league needs interested bidders willing to do whatever it takes to outspend each other.
While that bidding process won’t begin until after this season and any new deals won’t begin until 2025, the NBA just concluded a process for overseas rights including two key media power players.
TNT Sports, a subsidiary of Warner Bros. Discovery formerly known as BT Sport, just inked a multiyear deal to takeover the NBA’s U.K. media rights from Sky Sports, a subsidiary of Comcast.
Source: Front Office Sports
bottom of page