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NBA All-Star Game 2023 was least-watched edition in history as ratings hit record low

Feb 22, 2023

The ratings are in for the 2023 NBA All-Star Game, and yikes. The news isn't great.

According to figures published by Sports Media Watch, the game Sunday (which aired on both TNT and TBS) averaged a combined 2.2 rating and 4.59 million viewers. That's a significant decline from the 2022 edition of the game, which averaged a 3.1 rating (a previous record low) and 6.28 million viewers. 2023's ratings dropped 29% from 2022, and viewership dropped 27%.

That's the biggest single-season decline for the All-Star Game since 2000 (the first since the 1998-1999 lockout), according to Sports Media Watch. This year's game also drew fewer viewers than the 2022 MLB All-Star Game (7.51 million) and the NFL's new Pro Bowl Games (6.28 million).

The game itself was, well, a modern All-Star game. A number of big name stars were hurt or left early, as always happens — This year it was Steph Curry, LeBron James, Kevin Durant and Giannis Antetokounmpo. The ASG is played midseason, so no one wants to go too hard and injure themselves in a game that literally doesn't matter. When LeBron went too hard on defense in the first half, he actually hurt himself and sat out the second half.

Source: Yahoo Sports

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