The idea of the Max streaming service (formerly HBO Max) as a regular destination for live sports has picked up steam.

On Thursday’s earnings call, Warner Bros. Discovery CEO David Zaslav announced that the company has been considering a sports tier for the platform with a simple but surprising comment: “We own the digital rights to our sports.”

While it was known that some of WBD’s sports deals included streaming capabilities, the idea of NBA games being available to stream on Max is a novel one. The current NBA rights deal was signed in 2016 — four years before HBO Max launched — and also before Turner Sports parent Time Warner was acquired by AT&T and eventually spun off into Warner Bros. Discovery in 2022.