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NBA In-Season Tournament Gains Viewers in Second Week

Nov 13, 2023

The In-Season Tournament continues to be a solid draw for the NBA that only seems to be getting stronger.

Friday’s 122-119 victory for the Los Angeles Lakers over the Phoenix Suns averaged 1.929 million viewers on ESPN, per SportsMediaWatch — good enough to overtake Mavericks-Nuggets (1.796M viewers) as the most-watched IST game thus far.

That viewership figure also represents a 73% increase from last year’s equivalent Friday night game between the Milwaukee Bucks and Minnesota Timberwolves (1.12M). ESPN reports that average viewership for the In-Season Tournament is up 55% against the comparable windows last season (1.7M vs. 1.1M).

Source: Front Office Sports

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