Nov 13, 2023
The In-Season Tournament continues to be a solid draw for the NBA that only seems to be getting stronger.
Friday’s 122-119 victory for the Los Angeles Lakers over the Phoenix Suns averaged 1.929 million viewers on ESPN, per SportsMediaWatch — good enough to overtake Mavericks-Nuggets (1.796M viewers) as the most-watched IST game thus far.
That viewership figure also represents a 73% increase from last year’s equivalent Friday night game between the Milwaukee Bucks and Minnesota Timberwolves (1.12M). ESPN reports that average viewership for the In-Season Tournament is up 55% against the comparable windows last season (1.7M vs. 1.1M).
Source: Front Office Sports