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NBA Playoffs Is Most-Watched in Five Years, But Finals Lag

Jun 15, 2023

The 2023 NBA Playoffs across ABC, ESPN, and TNT averaged 5.47 million viewers per game broadcast, making it the league’s most-watched postseason in five years.

Rating highlights for this year’s NBA playoffs include Game 7 of the Eastern Conference Finals between the Miami Heat and Boston Celtics, which averaged 11.9 million viewers as TNT’s most-watched ECF game ever and its third-most watched NBA game ever. Game 6 of that series on TNT was the most-watched ECF Game 6 on any network in 11 years.

Playoff broadcasts (36 games) on ESPN platforms increased by two percent from 2022 and ranked as the network’s most-watched NBA playoffs since 2019, with 6.39 million average viewers. Through the first two postseason rounds, ESPN platforms (including ABC) averaged 5.2 million viewers, making it the most-watched first and second-round coverage ever on ESPN platforms and a 14% increase over last year’s coverage.

Source: Front Office Sports

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