Jun 15, 2023
The 2023 NBA Playoffs across ABC, ESPN, and TNT averaged 5.47 million viewers per game broadcast, making it the league’s most-watched postseason in five years.
Rating highlights for this year’s NBA playoffs include Game 7 of the Eastern Conference Finals between the Miami Heat and Boston Celtics, which averaged 11.9 million viewers as TNT’s most-watched ECF game ever and its third-most watched NBA game ever. Game 6 of that series on TNT was the most-watched ECF Game 6 on any network in 11 years.
Playoff broadcasts (36 games) on ESPN platforms increased by two percent from 2022 and ranked as the network’s most-watched NBA playoffs since 2019, with 6.39 million average viewers. Through the first two postseason rounds, ESPN platforms (including ABC) averaged 5.2 million viewers, making it the most-watched first and second-round coverage ever on ESPN platforms and a 14% increase over last year’s coverage.
Source: Front Office Sports