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NBC’s Chiefs-Jets ‘Swift Bowl’ Draws Monster 27 Million Viewers

Oct 2, 2023

Thank you, Taylor Swift.

NBC Sports’ telecast of the Kansas City Chiefs’ 23-20 win over the New York Jets drew a monster 27 million viewers Sunday night.

Through Week 4, NBC has now televised the two most-watched NFL games this season.

With pop superstar Swift in attendance at an NFL game for the second straight week to cheer on Travis Kelce, the “Sunday Night Football” telecast drew 2 million more female viewers than usual.

It peaked at 29.4 million viewers in the second quarter as the Jets pulled within eight points of the defending Super Bowl champions.

Source: Front Office Sports

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