May 11, 2023
The NFL's schedule release is its annual flex that the league dominates the American sports psyche.
The league announces dates attached to a collection of matchups that are already known and turns it into an event that fans, media and social media can't resist. This week, the league took things up a notch and released an announcement of the announcement on Monday, confirming that yes, indeed, the schedule will be announced as planned on Thursday.
It's since joined the annual leak party, with official announcements of select game dates ahead of Thursday's actual schedule release. Wednesday put a date on one of the most anticipated games of the season — a rematch of the NFC championship game between the Philadelphia Eagles and San Francisco 49ers.
The teams will face off again on Dec. 3 for a 4:25 p.m. ET Week 13 matchup in Philadelphia. The Eagles and 49ers released coordinated social media announcements Wednesday evening announcing the date. The Eagles, which dominated a hobbled 49ers team in last season's championship, apparently earned social media dibs and pushed their announcement roughly two minutes before San Francisco.
Source: Yahoo Sports