Nike’s New CEO Doubles Down on NBA, WNBA

One week after Elliott Hill started at the helm of Nike, the company announced a 12-year contract extension as the official on-court uniform and apparel partner of the NBA, WNBA, and G League. The last contract was an eight-year deal signed in 2015 and began in the 2017–2018 NBA season. That deal was reported to be valued at around $1 billion; CNBC reported the new deal is “much bigger” than that.