Jul 8, 2023
LSU gymnast Olivia Dunne, the highest-paid female NCAA athlete, has partnered with NIL collective Bayou Traditions to launch The Livvy Fund dedicated to helping her fellow LSU female student-athletes secure deals for their name, image, and likeness.
Brands On3 and Accelerator Active Engey have already contributed to The Livvy Fund. A report earlier this year from Opendorse found that only 34% of NIL collectives offered compensation to women athletes. At the same time, the majority went to males, a discrepancy that led the 20-year-old Dunne to launch her new fund.
“The collectives mostly go to the men’s sports here at LSU, and I just want to fight for equal NIL opportunities,” Dunne told Sports Illustrated. “It’s very important to help educate other student-athletes here at LSU on how to be a savvy businesswoman and how to partner with brands.
Source: Front Office Sports