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Over 50M Americans Projected to Bet $16B on Super Bowl

Feb 7, 2023

Super Bowl LVII will be the first NFL championship contested in a legal betting state — and with a sportsbook just outside State Farm Stadium.

Sunday’s contest between the Kansas City Chiefs and Philadelphia Eagles will draw an enormous amount of money in wagers.

Per an American Gaming Association survey, a record 50.4 million Americans (20%) plan to bet an estimated $16 billion total on the Big Game — a 61% and 110% increase from 2022, respectively.

The AGA found that 30 million Americans plan to place a traditional wager online, at a retail sportsbook, or with a bookie, while 28 million plan to bet casually with friends or part of a pool or squares contest.

For the first time, traditional bets are expected to surpass casual ones.

The growing availability of legal sports betting in states like Maryland, Ohio, and New York is encouraging casual bettors to take the plunge into the sportsbook world.

“I think that the Super Bowl is great training wheels for sports bettors,” Action Network CEO Patrick Keane told Front Office Sports.

Source: Front Office Sports

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