Pac-12 launches first NFT marketplace for college athletes

Sep 13, 2021

The Pac-12 has announced a new licensing partnership with blockchain technology company Recur, and artificial intelligence (AI) specialist Veritone, to produce the National Collegiate Athletic Association’s (NCAA) first ever Non-fungible Tokens (NFTs).

The conference recently became the first to allow college athletes to use clips and highlights from its broadcast output on Pac-12 Networks in potential name, image and likeness (NIL) deals.

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