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Powerful Factors Fueling Unrivaled Demand for Super Bowl Tickets

Jan 29, 2024

The equation for Super Bowl LVIII tickets is quite simple: Taylor Swift-enhanced Kansas City Chiefs fandom + the West Coast-draw of the San Francisco 49ers + the allure of Las Vegas = record-level pricing.

Average secondary ticket market list pricing for the NFL’s title game, set for Feb. 11 at Allegiant Stadium, has reached $10,752, according to the ticket aggregator TicketIQ, the highest non-COVID figure ever tracked at this point before the Super Bowl. (Technically, Super Bowl LV, three years ago, saw a higher number, but that game featured seating capacity limited to 25,000 due to the pandemic.) TickPick, meanwhile, said average purchase prices for Super Bowl LVIII thus far have reached $9,815 per ticket, also a record figure and 70% higher than a year ago.

So, what got us here? This year’s game features a highly potent mix of competing teams and fanbases, plus a sizzling host market. The already-popular Chiefs have reached a new level of prominence this season thanks to tight end Travis Kelce’s romantic relationship with Swift. The 49ers, meanwhile, have the NFL’s sixth-largest social media following among NFL teams. And the league’s first-ever Super Bowl in Las Vegas brings the largest single event in U.S. sports to the sports industry boom town.

Source: Front Office Sports

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