Sep 1, 2021
Leading NIL advisory and education firm Altius Sports Partners has entered into a partnership with Purdue Athletics to develop and manage the department's wide-ranging NIL program focused on long-term strategic guidance, consultation and educational support benefitting all elements of the Boilermakers' athletic programs.
"As the landscape of college athletics continues to evolve, our focus at Purdue is to be on the leading edge of new developments," said Vice President and athletics director Mike Bobinski. "Our alignment with Altius Sports Partners puts tremendous resources in the hands of our student-athletes, enabling them to best manage and grow opportunities to utilize their name, image and likeness. Altius will guide our sports programs on best practices, and work with our athletics department on emerging industry trends and opportunities."
Source: Purdue Sports