Sportradar, UEFA ink soccer group’s first exclusive betting data deal

Nov 1, 2021

European soccer governing body UEFA has signed its first exclusive gambling data deal, a three-year partnership with Sportradar.

Under the deal, Sportradar will collect and distribute data from some of the biggest club and national team events in soccer. It follows a competitive tender process that UEFA, an acronym for the Union of European Football Associations, launched earlier this year.

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