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Sports Agency Consolidation Wave Continues With Major Acquisition

Nov 6, 2023

The push for greater scale in the athlete representation business is intensifying with Excel Sports Management’s acquisition of REP 1 Football — a move that expands the agency’s presence among NFL players.

Before the long-rumored deal, Excel had been active in promotion and sponsorships with NFL players such as San Diego Chargers quarterback Justin Herbert and Jacksonville Jaguars quarterback Trevor Lawrence, as well as former stars such as Peyton and Eli Manning and Joe Montana, but hadn’t been negotiating on-field player contracts.

Now, with Rep 1 Football in the fold, it will gain the latter’s entire roster of NFL clients, including Detroit Lions quarterback Jared Goff and Los Angeles Rams receiver Cooper Kupp.

Source: Front Office Sports

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